We are delighted to annouce that we have won international specialist insurers Hiscox’s search business. The winning strategy breaks away from a previous reliance on category search and seeks to capitalise on the awareness that we have built for the brand over the past three years. The products promoted through search are home, commercial, overseas holiday homes and events.

Glenn Caton, Sales & Marketing Director Hiscox UK, said: “Tri-Direct has been onboard since the launch of our direct-to-consumer business and the addition of search is the last piece in fully integrating our media planning with them.  They have demonstrated a thorough insight into our brand and business needs at a time of increasing media fragmentation and complexity."