Case Studies

These case studies demonstrate our range of skills and expertise. They show how Tri-Direct strives to deliver solutions unique to each campaign, each product or each service, and explains why over 80% of our client list have used our services for five or more years.

Getting the incentive right

Incentives are everywhere these days and the right incentive delivered to the right audience through customized targeting can both increase sales from existing audiences whilst driving new customer types. However, an ill thought through offer can have serious repercussions. What can we learn from this?

What we mean by 'Halo Effect'

Our work with Vue Entertianment really illustrates what we mean when we talk about 'media integration'.

This case study outlines the multi-channel approach we took to create a 'halo' effect - where the sum of the whole is greater than the parts.

Data Strategy Award Entry

Hiscox has set significant growth objectives to the year 2010. To meet these, it needed to up its DM activity without significantly increasing budget.

We came up with a way to make the data work harder and smarter. 60/70/80 was the winning entry in the year's Data Strategy Awards within the Financial Product category.

An Integrated Evolution

When you've worked with a client for four or five years, you use what you learn about the response to their brand to inform every step of each campaign; to use and transfer skills from one channel to another as budgets and targets grow.

Read here how we've helped this specialist insurer in the over 50's market grow their response - and their business.

Vicars and Ringmasters

How do you communicate with a range of vehicle owners who might be subject to the new Vehicle Emissions charges? Well this was the challenge facing Tri-Direct and Chemistry Communications when they answered a data brief from Transport for London.

Paragon

Our frequency capping tool is a refinement of our bespoke modelling tool, Paragon. We use Paragon to deliver enhanced targetting capabilities, overlaying standard geo-dem techniques to make your drop campaign both relevant and welcome.

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