Kettler hands direct brief to Tri-Direct
18th February 2008
Kettler Flexes Marketing Muscle
Brand response provider Tri-Direct has been engaged by specialist fitness supplier, Kettler, to market its high end range of high end fitness equipment in its first ‘direct to the consumer’ campaign.
The half million pound spend will be concentrated on press with a proportion spent online and the bulk of the activity kicks off at the end of February.
Kettler GB Ltd., a German owned company, offers a complete range of home exercise equipment from cross trainers to treadmills. They are now focusing on selling direct as well as via their existing suppliers.
Robin Trust, Associate Director at Tri-Direct, said: “We are planning a national press campaign timed to coincide with the point in the year when people want to deal with the excesses of Christmas and resolve to get fit and trim but would rather work-out at home than in a gym.”
Paul Bevington, Managing Director of Kettler GB Ltd., said: “We are looking to grow our direct sales to the fitness-conscious consumer by using a highly targeted press campaign that offers a range of response routes.”
The creative agency is Inferno.