Tri-Direct appoints Data Planning Manager
16th April 2007
Planning Manager appointed
Multi-channel brand response agency Tri-Direct is continuing to invest in its strategic data solutions offering with the appointment of Bradley Pargiter as Data Planning Manager. Pargiter will join the senior management team, taking responsibility for providing analysis consultancy and data planning support for all data clients, and will be tasked with developing new modelling, products and profile techniques for the Media and Digital divisions of Tri-Direct.
Pargiter will also work with other media specialists to integrate data proposals into new business development and execute data marketing briefs.
Pargiter moves to Tri-Direct following time at DM Results – the former analytics division of Wegener DM - as an Account Director. Whilst there, he successfully managed the construction of marketing databases for both a major holiday company and a B2B telecoms provider. Clients at Results included Abbey, TUI, Orange, John Lewis and RAC Financial Services. Prior to this, Bradley spent three years at Which? as a Project Manager carrying out business analysis and sales forecasting, whilst implementing a cultural shift from customer acquisition to a retention strategy.
Speaking about his appointment, Bradley Pargiter said: “I’ve worked in data, both client side and agency, for 10 years, yet the level of knowledge, commitment and energy at Tri-Direct really stand them apart from the rest. I’m pleased to be part of that and I’m looking forward to helping advance our growing reputation as an independent provider of intelligent data-led marketing solutions for all our clients.”