Tri-Direct appoints Head of Data Broking
13th February
Brand response agency Tri-Direct is continuing to expand at a senior level with the appointment of Paul Barnett who joins the company from Prospect Swetenhams as Head of Data Broking. In the newly created role, Barnett will be based at the London office in Covent Garden.
Barnett’s role is to develop the data broking service to new clients and agencies from Tri-Direct’s London office. This will involve the execution of new business plans and the development and implementation of data strategies and campaigns. Barnett is charged with building a team of experts to deliver this service.
Tri-Direct Director of Data Barry Leeson-Earle said: ‘With the continued expansion in the data side of the business, we needed to get an experienced broker on board to take this forward. I believe that Paul’s knowledge and client contacts will help us achieve this aim.’
Paul Barnett said: ‘I was particularly keen to join an agency that had the whole brand response offering, giving me the opportunity to look at the key role data plays as part of integrated campaigns as well as a stand alone activity.’