Tri-Direct gains new Head of Digital Marketing

31st October 2007

Multi-channel brand response agency Tri-Direct continues to add to its Digital team with the recent appointment of Jeremiah Budzik to Head of Digital Marketing.  Budzik will join the executive management team, taking responsibility for planning and providing digital marketing opportunities for clients, and will liaise with the account teams at the agency to integrate these opportunities across the client portfolio.

Budzik will also work with other media specialists to integrate digital proposals into the existing client portfolio and new business development, and to oversee the implementation of digital marketing briefs.  Current clients serviced by the digital team include Vue Entertainment, RIAS and specialist insurers Hiscox.

Budzik moves to Tri-Direct following ten years at DoubleClick in a variety of roles culminating in the position of Senior Product Manager working at both the European office in Dublin and the New York head office.  Amongst his achievements was the roll-out of the digital technology strategy for AOL Media Networks during their transformation from an ISP to a pure digital advertising revenue model, resulting in three consecutive quarters of over 40% digital revenue growth.

Speaking about his appointment, Jeremiah Budzik said: Digital needs to be viewed realistically as simply another brand response channel - albeit with its own unique set of issues and opportunities.  There is still great scope in educating client companies in the exciting and dynamic uses of this medium."