Tri-Direct to handle direct launch for Salaam Halal insurance
30th July 2008
Focus on Muslim community with insurance product
Tri-Direct has been tasked with reaching Muslims on behalf of client Salaam Halal insurance.
Tri-Direct will provide a data solution that will allow Salaam Halal insurance to inform potential customers of its Shariah compliant products that meet the needs of the Muslim population.
Localised media such as outdoor, press, online and radio will be used in areas heavily populated by the Muslim community. However, direct mail will be used strategically to target those most likely to require Shariah compliant insurance regardless of where they live.
In order to identify those most likely to want this type of product, Tri-Direct has developed a unique tool NOMADD, and used it to help build a marketing prospect database that offers the flexibility to encompass frequency capping and decile analysis to identify prospects and to develop effective contact strategies.
Barry Leeson-Earle , Data Director, Tri-Direct said: “It’s been a fantastic challenge to locate potential customers for Salaam Halal insurance, but I’m confident that we have exceeded the brief and thought laterally around the creation of a marketing database that will give the client every opportunity to inform prospects of their unique insurance products.”