Tri-Direct wins digital business from Churchill charity
3rd June 2008
Tri-Direct wins new digital response campaign for Churchill charity
The Winston Churchill Memorial Trust has entrusted its first digital campaign to Tri-Direct following a recommendation by the AAR. The campaign is designed to inform people of the work of the Trust, recruit Fellows and encourage applications to the Trust for travel scholarships.
The activity starts mid-June and will encompass PPC, digital display, direct mail and specialist press including the alumni press, New Scientist, Community Care, and The Journalist. The DM campaign will target MPs, libraries, chambers of commerce and similar, throughout the UK. This year, the WCMT is promoting applications from new professional categories via its website which re-launched this week.
Robin Trust, Associate Director Tri-Direct , said: “It’s great to work with the Churchill Trust and introduce them to the use and benefit of digital channels. We believe we can help them to achieve a greater engagement with their target audience; focused professional people with a desire to extend their skills and their knowledge of the world.”
Jamie Balfour, Director WCMT, said: “We needed an agency that had both the flexibility and expertise to plan a campaign across all channels and that would confidently explore the opportunities presented by digital advertising. Tri-Direct can also extract and analyse the data from the activity and refine the strategy throughout its lifespan, allowing us to maximise our marketing investment.”